Milan, June 11th 2025 – Comparing different insurance investment products and subscribing them in a very short time is now possible thanks to Firstance, an independent insurtech and European leader in the private insurance sector, and Facile.it Broker di Assicurazioni S.p.A., part of the Facile.it Group, a leading Italian tech company in the comparison of insurance, financing products, and other key household expenses. Through a technological integration, it is now possible to compare multiple investment solutions, quickly identify the strengths of each offer, and streamline their distribution through innovative digital processes, all within a single ecosystem.
This collaboration expands access to insurance solutions, enabling the simple and fast subscription of life insurance pol-icies thanks to a Robo-Advisory system and a Fully Digital process. The project is based on a digital sales approach, combining the advanced technology of Firstance’s proprietary platform with the financial and banking comparison features developed by Facile.it.
Andrea Ghizzoni, CEO of Facile.it Broker di Assicurazioni S.p.A., added: “Thanks to the partnership with Firstance, we are expanding our offering to include insurance investment products and strengthening our ability to deliver innovative solu-tions. Our goal is to provide a broader audience of savers with a distinctive and high-value offering. Investing in strategic collaborations like this allows us to continue addressing our clients’ needs in a concrete and personalized way.”
